Huang, Shih-chieh

Huang, Shih-chieh

Huang, Shih-chiehAssociate Professor and Department Chair


  • PhD in Mass Communication, Southern Illinois University
  • Specialization:sports communication, media writing and reporting, visual literacy, sports advertisement, new media studies
  • (04)22213108 ext.6133
  • ahuang@ntupes.edu.tw
  • Publications
  • Yeh, C. C., Huang, A.S.C., Wang, C. H. & Huang, C. H.(2016). Segmenting the perception of physical environment and satisfaction for baseball spectators. Anthropologist, 24(3), 818-826.
  • Huang, A(2016). Television Directors' Visual Focus on Sport Games: An Eye-Tracking Study. Advances in Sciences and Humanities, 2(6), 86-91.
  • 陳聖翔、 王慶堂、黃世杰*(2015)。全國運動會舉辦效益評估之研究。管理實務與理論研究,9(4),52-67。
  • 黃彥翔、黃世杰*(2015)。置入行銷與運動贊助便是效益比較之研究。嘉大體育健康休閒期刊,13(2),185-194。
  • 許育嘉、黃世杰*(2013)。以內容分析法探討各國職棒聯盟網站轉播內容。第19屆資訊管理暨實務研討會論文集,1,718-731。
  • 吳孟學、黃世杰*(2012)。NIKE狙擊行銷廣告之傳播符號分析。資訊傳播及創 意創作研討會論文集,1,347-353。